Core business identity and service profile. This is the stuff the assistant uses to understand what kind of company it is talking for.

Where the business operates and how far the intake flow should assume it can reasonably go.

High-level booking behavior. Keep the basic link and booking mode here; deeper Calendly auth/setup lives in its own section just below.

Self-serve Calendly connection. Owners can save their own token and webhook signing key without backend edits.

Words or phrases that should make the assistant treat a call as urgent.